Back to Basics
By Benita Dryden, Vice President, Commercial Texas

No doubt our country is experiencing some very difficult economic times; however, one thing's for certain, we will emerge from this recession a stronger country, as we have in every other one that has come and gone. However, in order to do so, we need to change, change the way we do business, and get back to basics. In order to be proactive about this recovery, a few back to basic elements that we can all benefit from are implementing a realistic business plan while allowing for flexibility along the way, learning from our mistakes and, most importantly, strengthening client/customer relationships.

These are a few of the back to basics that are fundamental to improve our success to recovery.

• Implementing a Business Plan - Going back to realistic and hard data while allowing for flexibility to make changes along the way.
• Learning from our Mistakes - Recognizing a mistake, correcting it and learning from it.
  
• Strengthening & Building Client or Customer Relationships - Personal communication with clients or customers is extremely important and top priority. One key element to strengthening your relationship is to take the time to listen. Listening to your client or customer is the foundation to long term success.

Austin ranks No. 1 for job growth potential
Reprinted from the Austin Business Journal - April 14, 2009

Texas dominates a new list on job growth potential among the nation's largest metropolitan areas.

Austin ranks No. 1 on the list of big cities for employment potential from NewGeography.com. The Capital City posted modest job growth of just 1 percent in 2008--but that was still better than a lot of other big cities. That growth, coupled with Austin's long-term potential to continue creating new jobs, garnered it the top spot.

Texas' major metros round out the top five spots on the big cities list, with Houston coming in 2nd, San Antonio 3rd, Fort Worth-Arlington 4th and Dallas 5th.

The list, based largely on job growth in regions across the nation over the long, middle and short term, has changed over the years, but the reports authors say the employment landscape has never looked like this.

"In past iterations, we saw many fast-growing economies--some adding jobs at annual rates of 3 percent to 5 percent," said research Joel Kotkin. "Meanwhile, some grew more slowly, and others actually lost jobs. This year, however, you can barely find a fast-growing economy anywhere in this vast, diverse country. In 2008, 2 percent growth made a city a veritable boom town."

Consequently, Kotkin said, this year's list might more aptly be called the "least worst." Still, he said, those least worst economies today largely mirror those that topped last year's list, even if those regions have recently experienced less growth than in prior years.

In Austin for instance the 1 percent job growth in 2008 was less than a third of its annual average since 2003.

Looking at the complete list of metro areas--including large, medium and small cities--Texas again does well in the top five. Odessa ranks No. 1 on the overall list, followed by Grand Junction, Colo.; Longview; Houma, La.; and Killeen-Temple.